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Gander (fka Klara) is thrilled to announce that we were selected as one of the four finalists in the Project Connect: Bridging the Digital Divide grant program developed through a partnership between the prestigious fashion business news publication Women’s Wear Daily and Unilever Prestige.
Not enough is shared about what happens when direct-to-consumer brands take on Venture Capital. In this article, we outline what happens what VCs enter a new industry and what the future looks like for companies operating in this new environment.
Given the technological age that we’re in and the COVID-19 pandemic that shook the world, the surge in eCommerce should come as no surprise. Consumers are now shopping online more and more each day.Still, consumers don't want a clinical experience when they shop.
Regardless of your industry or niche, getting customers to buy what you're selling can be pretty challenging. And in a competitive digital market, it's not enough to attract traffic to your site. You need to find a way to encourage your site visitors to buy.
With over 1 billion monthly active users across the globe, TikTok has taken the world by storm. And as an e-commerce brand looking to reach new audiences and drive sales, marketing on TikTok can be a powerful tool to meet these objectives.
In our visually-driven culture, people prefer to watch rather than read. And videos are proven to be a very effective way to showcase a product and its benefits to the visitors. They convey the maximum amount of “digestible” information to the people like you and me, in a more lively way.
Whatever the niche or industry, one of the most effective ways of marketing is word-of-mouth marketing. The reason for this isn't far-fetched. People generally tend to trust the recommendations of other consumers more than they do traditional adverts.