Conversion rate is the ratio between users who purchase, and number of users who visit your website, this is a key metric for measuring the success of any D2C brand because it acts as a measure of trust in your brand and your website's ease of use. The average conversion rate falls between 2.5 to 3%, and anything below that is a worrying sign. To improve your conversion rate, it is important to first understand the reason behind poor conversion rates.Testing techniques can help you identify such issues. Here are five proven testing techniques to improve conversion rate for your D2C website.

The rumors are true: Gander now supports video landing pages!This time we did things a little differently and decided to launch on Product Hunt.You can read all about it here, and please provide feedback as we'd love to hear what you think!

A little over a year ago, we launched our MVP. It was a baby step (or more appropriately, a crawl) towards our massive vision for humanizing eCommerce. After hundreds of customer interviews, hundreds of millions of interactions with site visitors, and a lot of market research, we’ve rolled out v2 of our application. Here’s what’s new:

Conversion Rate is one of the most key metrics for any D2C brand, as it measures the efficiency of the customer journey on the website from page views to purchase. What is Conversion Rate? It is the ratio of the users who buy a product from your website to the number of users who visit your website. For direct-to-consumer (D2C) brands, Conversion Rate Optimization (CRO) is crucial for driving sales.Here are a few proven strategies you can make use of to kickstart your CRO journey today.

Gander (fka Klara) is thrilled to announce that we were selected as one of the four finalists in the Project Connect: Bridging the Digital Divide grant program developed through a partnership between the prestigious fashion business news publication Women’s Wear Daily and Unilever Prestige.

Not enough is shared about what happens when direct-to-consumer brands take on Venture Capital. In this article, we outline what happens what VCs enter a new industry and what the future looks like for companies operating in this new environment.

Given the technological age that we’re in and the COVID-19 pandemic that shook the world, the surge in eCommerce should come as no surprise. Consumers are now shopping online more and more each day.Still, consumers don't want a clinical experience when they shop.

Regardless of your industry or niche, getting customers to buy what you're selling can be pretty challenging. And in a competitive digital market, it's not enough to attract traffic to your site. You need to find a way to encourage your site visitors to buy. 

With over 1 billion monthly active users across the globe, TikTok has taken the world by storm. And as an e-commerce brand looking to reach new audiences and drive sales, marketing on TikTok can be a powerful tool to meet these objectives.

In our visually-driven culture, people prefer to watch rather than read. And videos are proven to be a very effective way to showcase a product and its benefits to the visitors. They convey the maximum amount of “digestible” information to the people like you and me, in a more lively way.

Whatever the niche or industry, one of the most effective ways of marketing is word-of-mouth marketing. The reason for this isn't far-fetched. People generally tend to trust the recommendations of other consumers more than they do traditional adverts.

We launched Gander in December 2021 to solve our personal experience as brand strategists. Now, we've raised $4.2M to help brands make their online stores more human.