blog post

Introducing Gander V2

December 14, 2023


A little over a year ago, we launched our MVP. It was a baby step (or more appropriately, a crawl) towards our massive vision for humanizing eCommerce. After hundreds of customer interviews, hundreds of millions of interactions with site visitors, and a lot of market research, we’ve rolled out v2 of our application. Here’s what’s new:

Improved Reporting

You asked, we answered. We spent Q4 switching our data warehouse to Snowflake (the most sophisticated solution used by major tech companies like Zillow) and you can now see more robust data directly from your application.

Directly from your application, you can now see details such as:

  • Gander Influenced Sales
  • Average Order Value
  • Video Conversion
  • On-Site Engagement
  • Video Analytics (Purchased vs Watched)
  • Average View Time per Shopper
  • Device Breakdown

Gander Embedded

Shoppers can now see Gander videos within your PDP instead of just as an overlay.

This is great for brands that want to showcase variants and/or allow their shoppers to quickly pick the creator that is most likely to resonate with them and get them to check out.

Immersive Shopping

Video-forward shopping is the future. With Gander, you can how enable visitors to learn more about your products as if they’re on Tiktok, but shop as if they're on Shopify.

We carefully designed our UX in such a way that drives significantly more engagement and time on site than any other solution on the market.

Our goal at Gander is help optimize your website and to convert site visitors into customers.  With the rising costs of acquisitions, Gander v2 offers all the necessary features to optimally increase conversion rates without the astronomical ad spend. If you'd like to get started, you can do so here.

December 14, 2023