Sani is a South Asian apparel brand founded by sisters Ritika and Niki. Motivated by a desire to connect with their Indian heritage, the sisters set up Sani to provide a way for women everywhere to channel the radiant energy rooted in South Asian fashion. The brand offers an assortment of high-quality culturally inspired clothing and accessories.

However, the brand needed to drive conversions and create a better shopping experience for online customers who need to feel or try the product on.


By partnering with Gander, Sani has been able to show off the fit and feel of their products online by using high-quality video content. Customers can now see exactly what they're purchasing and can trust the quality and uniqueness of the Sani brand.

With our solutions, Sani experienced a 10x conversion rate post engagement and increased sales on a high AOV product. By using Gander, Sani have been able to:

  • Show their products in real life. Customers can get a good look at the clothes from various angles and get a better impression of the fabric texture, fit, and color.
  • Build confidence and trust with their customers.
  • Increase the amount of time and engagements spent on their site

If you’re ready to see how Gander can help meaningfully increase your conversion and revenue, sign up here.