Overview:

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Best known for their Dream Powder, Beam Organics drives hundreds of thousands of visitors to their site every month. In order to help them move from consideration to purchase, Beam looked to Gander to educate visitors on how their product differs from others on the market and how easy it is to implement into one’s routine. By partnering with Gander, Beam Organics was able to increase their conversion rate by 21.32% within a few days.

Background:

Beam Organics was founded in 2018 with one core belief in mind: sleep is an experience and it starts with your bedtime routine. After former athletes Kevin Moran and Matt Lombardi transitioned from their careers as professional athletes, they built Beam to offer THC-free, phytocannabinoid-rich CBD and wellness products. 

As they continued to scale up the brand, they looked for solutions to help efficiently explain their products, how it works, and the potential improvements it could make for consumers.

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Strategy:

Beam partnered with Gander to place a compelling testimonial / how to on their hero SKU, the Dream Powder. Without having to write a single line of code, Beam organics was able to use one of their 47 second creatives to educate and engage customers who visited their site. With video UGC, Beam showcased the problem associated with not getting enough sleep, and efficiently highlighted why their 5 ingredient product is a game changer for so many consumers.

Results:

After installing Gander’s app, Beam quickly saw the obvious benefit of partnering with Gander. Beam Organics was able to…

• Increase conversion rate: 21.32%
• ROI: 160.25x
• Engagement Rate: 13%

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