How Shark Tank Brand, TushBaby, used Gander to drive a 320% Increase in Conversion

October 4, 2022
8 min read
CVR Lift
Added Sales
Engagement Rate


Tushbaby is an innovative brand that manufacturers ergonomic hip seat baby carriers and other products for parents and babies.

Sara Azadi, the genius marketer and sales brain behind the brand launched their first proof of concept on Kickstarter. After an incredibly successful campaign, they went on to Shark Tank to pitch their products.

Given the success on Kickstarter and Shark Tank, it became clear that video is an incredibly format to promote and show off their products. However, since airing, the brand has been forced to think — how do we continue to capture and replicate that video-driven success on a daily basis?


By partnering with Gander, Tushbaby has been able to do exactly that. Now, whenever shoppers visit their site, they can conveniently understand exactly how the product works and why it’s a no brainer purchase for any parent with children under 3 years old.

Within two weeks of installing Gander, Tushbaby has witnessed an 320% lift in conversion which translates to over $5,000 in sales on their high AOV product.

If you’re ready to see how gander can help meaningfully increase your conversion and revenue, sign up below.

“Our product is highly visual and video has consistently been our highest-converting format. Gander has helped our site continue to outperform and we’re excited to continue using video to show off how great our products truly are” - Tammy Rant

Ready to Humanize Your Online Store?

+34% conversion rate lift
+11x added time on site
+18% engagement rate