After appearing on Shark Tank and being featured in People magazine, EZPZ saw a significant increase in their site traffic. With all the new users shopping on their site, EZPZ utilized Gander as a solution to help convert these new shoppers into first-time customers.
By using Gander’s video embedding tool, they were able to significantly increase their site engagement as well as conversions.
Here is how they did it…
EZPZ founder, Lindsay Laurain, and her husband had three boys under the age of three. They found themselves sick and tired with the messiness and cleanup after each meal. After a night filled with frustration, Lindsay’s husband said “We need a plate the boy’s can’t tip or toss!”.
From then on, Lindsay was dedicated to creating products that made meals with kids “ezpz” and mess-free. This is how their first product, the Happy Mat came about. Since their launch on Kickstarter in 2014, EZPZ has won countless awards and has been featured in People magazine and on Shark Tank. Ezpz has set out to revolutionize mealtime by designing a full feeding line to help babies and toddlers learn to safely self-feed.
EZPZ was featured on Sharktank and experienced significant growth in the years following the show. However, they faced challenges in converting website visitors into first-time buyers. That's where Gander's UGC video embedding tool came in.
Challenge: Transforming First Site Visitors into First-Time Buyers
EZPZ had a significant amount of traffic to their website, but struggled to convert those visitors into first-time buyers. They tried various tactics, such as offering discounts and free shipping, but these tactics had limited success. EZPZ needed a solution that would not only attract potential customers to their website, but would also encourage them to make a purchase.
Solution: Using Gander's UGC Video Embedding Tool
EZPZ partnered with Gander and used their UGC video embedding tool to showcase user-generated videos on their website. The videos showcased moms and kids using EZPZ's products in real-life situations, providing potential customers with a clear understanding of the benefits of EZPZ's products.
The user-generated videos were high-quality and engaging, and provided social proof of the effectiveness of EZPZ's products. Potential customers were able to see how easy it was to use EZPZ's products, and how much kids enjoyed using them.
Part of EZPZ's strategy was also to use video to show, not just tell, potential buyers that moms and kids love their revolutionary products. EZPZ found that user-generated videos were more effective in engaging potential customers, as they provided an authentic and relatable perspective on the benefits of EZPZ's products.
Results: A 215x ROI
The results of using Gander's UGC video embedding tool were significant. EZPZ saw a 215x ROI from the user-generated videos, meaning that for every dollar spent on the videos, EZPZ saw a return of $215 in revenue. The videos were also successful in driving increased engagement on EZPZ's website, resulting in >$200,000 in additional sales.
EZPZ was able to use Gander to transform first site visitors into first-time buyers. The user-generated videos showcased the effectiveness and ease-of-use of EZPZ's products, providing potential customers with the confidence to make a purchase.
EZPZ also found that the user-generated videos were effective in driving repeat purchases. Customers who purchased EZPZ's products after watching the videos were more likely to become repeat customers, as they were more satisfied with their purchase.
The Bottom Line
EZPZ faced challenges in converting website visitors into first-time buyers. However, by partnering with Gander and using their UGC video embedding tool, EZPZ was able to overcome these challenges and drive a 215x ROI.
The user-generated videos showcased the effectiveness and ease-of-use of EZPZ's products, providing potential customers with the confidence to make a purchase. The videos also provided social proof of the quality and effectiveness of EZPZ's products, which helped build trust and credibility.
EZPZ was able to use Gander to educate, inspire, engage, and most importantly, drive more sales. The user-generated videos provided a unique and engaging perspective on the benefits of EZPZ's products, and helped transform first site visitors into first-time buyers.
In summary, Gander's UGC video embedding tool was a game-changer for EZPZ. The tool provided a unique and engaging way to showcase the benefits of their products, and drove a significant increase in conversions and revenue. By leveraging user-generated content, EZPZ was able to build trust and credibility with potential customers, and encourage