Athena Club is a direct-to-consumer personal care brand that offers high-quality and affordable personal care products for women. The brand offers a range of products, including razors, body care, and skincare. The brand's mission is to empower women to feel confident and comfortable in their own skin.
Like many direct-to-consumer brands, Athena Club faces the challenge of standing out in a crowded market. To overcome this challenge, the brand focuses on creating an authentic connection with their customers through social media, email marketing, and user-generated content (UGC).
In early 2022, Athena Club teamed up with Gander, a UGC sourcing and video embedding tool, to increase their website's conversion rate. The partnership resulted in a 9.65% increase in conversion rate, an impressive feat for any e-commerce brand.
Here's how Athena Club used Gander's UGC sourcing and video embedding tool to achieve this significant increase in conversion rate:
Step 1: Collecting User-Generated Content (UGC)
The first step in using Gander's UGC sourcing and video embedding tool was to collect user-generated content. Gander's network of UGC creators shared videos of their experience using Athena Club products. Their content creation team handled the process end to end from selecting creators to editing raw videos, to delivering the final cuts back to the Athena club team
Step 2: Embedding User-Generated Content (UGC) on Athena Club's Website
Once the UGC was collected and moderated, Athena Club used Gander's video embedding tool to display the content on their WooCommerce website. The tool allowed Athena Club to easily embed UGC into their product pages and homepage.
By embedding UGC on their website, Athena Club was able to provide potential customers with social proof of the quality and effectiveness of their products. Seeing real customers using and loving Athena Club products helped to build trust and credibility with potential customers, ultimately increasing their likelihood to purchase.
Step 3: Analyzing the Results
After embedding the UGC on their website, Athena Club analyzed the results to measure the impact on their website's conversion rate. They found that the UGC resulted in a 9.65% increase in conversion rate, meaning that 9.65% more visitors to their website made a purchase.
The UGC also resulted in a longer average time spent on the website, indicating that the UGC was engaging and interesting for potential customers.
The Bottom Line
By partnering with Gander and using their UGC sourcing and video embedding tool, Athena Club was able to increase their website's conversion rate by 9.65%. By leveraging UGC, Athena Club was able to provide potential customers with social proof of the quality and effectiveness of their products, building trust and credibility with potential customers. This partnership demonstrates the power of user-generated content in driving e-commerce sales and highlights the importance of finding innovative ways to connect with customers in today's competitive market.
With Gander, Athena Club saw quantifiable results fast. Get started today.